About
Who am I?
Originally from Switzerland and now expatriate in Dubai with my family, I have always grown up surrounded by animals and close to nature. The horse imposed itself on me out of passion, not out of family tradition. I started with equestrian camps, then I continued with determination, exploring different disciplines: dressage, jumping, ethology, walks, and even aerobatics in my youth.
Owner and versatile rider, I see the horse as a symbol of elegance and freedom. Contact with him is an essential resource in my daily life: a moment of soothing, presence and authentic connection. Riding taught me confidence, resilience and humility.
When I arrived in Dubai, when I found the stables, something obvious was imposed: this balance found in Europe between quality, technicality and sensitivity to well-being was missing. I then decided to create a space that resembles me: an equestrian shop designed for enthusiasts, where you don't just come to buy, but exchange, learn and feel understood.
I select European brands recognized for their requirement and innovation: technical textiles adapted to the practice of riding and the climatic conditions of the UAE, functional and sustainable equipment, care products with natural formulations, adapted essential oils, vegan leather alternatives... Each item is carefully chosen to support the comfort of the horse as well as that of the rider.
But beyond the products, what is most important to me is the accompaniment.
I want to create a friendly, family store, where everyone feels at ease - from the beginner rider to the confirmed enthusiast. A reassuring place, almost like an extension of the stable, where you can ask questions, ask for advice and take the time to choose what really suits your horse.
Well-being is at the center of my approach: well-being of the horse, well-being of the rider, and harmony between the two. I believe that adequate, respectful and thoughtful equipment helps to strengthen this precious relationship.
Each product offered is selected with the same requirement as if I bought it for my own horse.